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Amir Duvdevani

Co-CEO and Founder 


Amir is a founding co-CEO of Ruby Cherry EDA, with more than 20 years of software development experience in the EDA industry.  He is an expert in semiconductor design and verification flows; network computing management and optimization; version control management and administration; and DBA databases. In 2017 he founded Optimum EDA, providing a broad range of CAD services to Israeli customers. 
In 2018 Optimum merged with Ruby EDA to create Ruby Cherry EDA.  

Before starting Optimum, Amir managed the CAD FE and Infrastructure team at Apple Israel, headed the system validation team at Anobit and lead the CAD team at Lucidlogix Technologies. 


Amir holds a B.Sc. in computer science from Ben Gurion University in Israel.


Tammy Lefcourt

Director of Cloud Services


Tammy is the Director of Cloud Services for Ruby Cherry EDA.  She joined the company following a 25-year career in academia.  Prior to joining the company, she was a mathematics lecturer at Bar Ilan University, Harvard University and the University of Texas at Austin.  In addition to managing cloud services, Tammy works with Ruby Cherry EDA academic customers and relaxes by doing our graphic design.


Tammy holds a Ph.D. in pure mathematics from the University of Pennsylvania.  Additionally, she is certified by the Israeli Ministry of Education as a teacher educator and holds post-graduate accreditation in research and evaluation in education from the Mofet Institute in Israel.  She is certified as an AWS Solutions Architect Associate.


Shawn Ruby

Co-CEO and Founder 


Shawn is a founding co-CEO of Ruby Cherry EDA and a 26-year veteran of the EDA industry.  He is an expert in CAD for analog and RF design, with deep knowledge of mixed-signal design flows. Before the merger with Optimum EDA that created Ruby Cherry, Shawn provided CAD services for Analog, RF and mixed signal VLSI design groups as a freelance consultant and through Ruby EDA, the CAD services company he founded in 2017.   


Shawn established Ruby EDA after a fifteen-year tenure at Cadence Design Systems, where he held technical, business and management roles in the US, Israel and Europe.


Shawn concurrently serves the academic community in Israel as the CAD Director of the Emerging Nanoscaled Integrated Circuits and Systems (ENICS) Lab at Bar-Ilan University.  He also consults for the High Frequency Integrated Circuits Lab at Tel Aviv University.


Shawn holds an undergraduate degree in physics and mathematics and an M.S. in biophysics from the University of Pennsylvania.  He also earned an MBA from the Arison School of Business at IDC Herzliya. 

Ezra V3

Ezra Cohen-Yashar

Senior CAD Engineer


Ezra joined Ruby Cherry EDA in 2020 bringing more than 20 years of experience in the EDA industry, software design and VLSI physical design. Prior to joining Ruby Cherry EDA, he was a developer of CAD tools at Intel and Cadence and a VLSI physical design engineer at Sondrel.


Ezra holds a  M.Sc in Computer Science from Ben-Gurion University.  He is certified as an AWS Cloud Practioner.


Ariel Elya

Junior CAD Engineer


Ariel joined Ruby Cherry EDA in 2021.   He has experience in C, C++, Python, HTML, CSS, and JavaScript.  Ariel holds a B.Sc. in Computer Science from The Technion.  He is certified as an AWS Developer Associate.


Tal Hemo

Technical Administrator


Tal joined Ruby Cherry EDA in 2022.  Prior to joining the company, she served in the Intelligence Corps of the Israeli Defense Forces and worked at an automotive cybersecurity startup. She has experience in Networking, Virtualization, Python, Django, HTML, CSS, and JavaScript.   Tal is studying in a Bachelor's degree program at The University of Amsterdam.

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